The content of the website
They say that on websites the content is king, and we also believe it. That is why we struggle so hard for create great content in the web.
We teach and encourage to our customers to create the best possible content, for the benefit of their users or customers.
When we talk about the content of a website, we refer to text, images, videos, downloadable files and other information in any format that will be available on the site for the benefit or knowledge of users or customers.
For example, for the website of a company, the text, images and videos that give information about its services, placed in the pages that speak of those services will be of top importance.
If we were talking about an e-commerce or a marketplace, the description of the products, images and optionally videos or downloadable datasheets would be the most important content.
A key factor in producing content for the web is thinking about the audience. This is what determines what type and in what format the content should be produced.
The audience would be your target customers or users. It is logical to think that the style, and even the format of the content changes according to the target audience.
For example, it would not be the same to produce content for adolescent girls than for senior men. So, the first thing is to define the buyer person.
The next step is to write content optimally for the web. As we have extensive experience with copywriting and SEO, we know that it is quite different from writing for print media. In fact, we publish articles and offer courses to teach writing for the web.
A matter of vital importance is to remain original. No content from other websites should be copied, as this is penalized by Google and other search engines.
But in addition, creating your own style and being original is extremely important to create a user base that frequently visits the website.